Effective Date: May 18, 2025
Last Updated: May 18, 2025
Website: TrendsSpy.com
Contact: hello@trendsspy.com
This TrendsSpy Privacy Policy explains what information we collect when you visit TrendsSpy.com, how we use it, who we share it with, and what rights you have in relation to it. We are committed to protecting your personal information and your right to privacy — please read this TrendsSpy Privacy Policy carefully before using our Site.
If you disagree with its terms, please discontinue use of our Site.
For more about who we are and what we publish, visit our About page. To reach us directly, use our Contact page.
1. Introduction to This TrendsSpy Privacy Policy
Welcome to TrendsSpy.com (“we,” “us,” or “our”). We operate the website located at https://trendspy.com (the “Site”), a content publication that analyzes viral trends, brand collapses, product failures, and marketing case studies.
This TrendsSpy Privacy Policy applies to all visitors, readers, newsletter subscribers, and anyone else who accesses or uses TrendsSpy.com. By using our Site, you agree to the collection and use of information in accordance with this policy.
2. TrendsSpy Privacy Policy — Information We Collect
2.1 Information You Provide Directly
We collect information you voluntarily provide when you:
- Subscribe to our email newsletter
- Submit a contact form
- Leave a comment on an article
- Apply for advertising or sponsorship
This may include your name, email address, and any message content you submit.
2.2 Information Collected Automatically
When you visit our Site, certain information is collected automatically by us and our third-party partners, including:
- Log data: IP address, browser type and version, operating system, referring URLs, pages visited, and time spent on pages
- Device data: Device type, screen resolution, and language settings
- Cookies and tracking data: As described in Section 6 below
2.3 Information from Third Parties
We may receive information about you from third-party services such as Google Analytics, advertising partners, and social media platforms when you interact with our content on those platforms.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To deliver and improve our content, understanding how readers engage with our articles helps us produce better, more relevant content
- To send you our newsletter, if you have subscribed, we send you our weekly email digest. You can unsubscribe at any time.
- To respond to your inquiries, when you contact us through our contact form
- To display advertising, we work with third-party ad networks, including Google AdSense, that serve ads based on your interests and browsing behavior
- To analyze site performance — using tools like Google Analytics 4 to understand traffic sources, popular content, and user behavior
- To comply with legal obligations, where required by applicable law
We do not sell your personal data to third parties.
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data under the following legal bases:
- Consent — for newsletter subscriptions, non-essential cookies, and interest-based advertising. You may withdraw consent at any time.
- Legitimate interests — for analytics, site security, and improving our content, where these interests are not overridden by your rights
- Legal obligation — where processing is required to comply with applicable law
- Contract performance — where processing is necessary to fulfill a service you have requested
5. Advertising and Third-Party Ad Networks
TrendsSpy.com displays advertisements served by third-party ad networks. These networks may use cookies, web beacons, and similar technologies to collect information about your visits to this and other websites in order to provide relevant advertisements.
We currently work with the following ad partner:
- Google AdSense / Google Ad Manager — Google uses cookies to serve ads based on your prior visits to our Site and other websites. You can opt out of personalized advertising by visiting Google Ads Settings.
You can opt out of interest-based advertising through:
- Network Advertising Initiative Opt-Out
- Digital Advertising Alliance Opt-Out
- Your Online Choices (EU)
Please note that opting out does not mean you will no longer see ads — it means ads will not be personalized to your interests.
6. Cookies — TrendsSpy Privacy Policy
Our Site uses cookies and similar tracking technologies. Cookies are small text files stored on your device.
Types of Cookies We Use
| Cookie Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the Site to function | Session cookies, security tokens |
| Analytics | Understand how visitors use our Site | Google Analytics 4 |
| Advertising | Serve and measure targeted ads | Google AdSense |
| Functional | Remember your preferences | Dark/light mode, language |
Managing Cookies
When you first visit TrendsSpy.com, you will be shown a cookie consent banner. You may accept all cookies, reject non-essential cookies, or customize your preferences.
You may also manage cookies through your browser settings. Note that disabling certain cookies may affect Site functionality.
For more information about cookies, visit allaboutcookies.org.
7. Email Newsletter
If you subscribe to our newsletter (“The Weekly Spy”), we collect your email address and, if provided, your name. We use this information solely to send you our newsletter.
We use Beehiiv to manage our email list. Your data is stored on Beehiiv’s servers. Their privacy policy is available at beehiiv.com/privacy.
You may unsubscribe at any time by clicking the “Unsubscribe” link in any email we send, or by contacting us at privacy@trendspy.com.
8. Third-Party Links and Affiliate Links
Our articles may contain links to third-party websites and affiliate links. When you click an affiliate link and make a purchase, we may earn a commission at no extra cost to you.
We are not responsible for the privacy practices of external sites. We encourage you to review the privacy policy of any site you visit through our links.
Where affiliate links are used, they are disclosed in accordance with FTC guidelines.
9. Data Retention
We retain your personal data only for as long as necessary for the purposes described in this TrendsSpy Privacy Policy:
- Newsletter subscriber data — retained until you unsubscribe, after which it is deleted within 30 days
- Comment data — retained as long as the article is published
- Contact form submissions — retained for up to 12 months
- Analytics data — retained in Google Analytics for 14 months (our default setting)
- Server log data — retained for up to 90 days
10. Data Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:
- SSL/HTTPS encryption across the entire Site
- Regular security scans via Wordfence
- Access controls limiting who can access personal data
- Regular backups stored in encrypted cloud storage
However, no internet transmission is 100% secure. We cannot guarantee absolute security and you use our Site at your own risk.
11. Children’s Privacy
TrendsSpy.com is not directed to children under the age of 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately at hello@trendspy.com, and we will delete it promptly.
12. Your Rights Under This TrendsSpy Privacy Policy
Depending on your location, you may have the following rights regarding your personal data:
For All Users
- Access — request a copy of the personal data we hold about you
- Correction — request we correct inaccurate data
- Deletion — request we delete your personal data (“right to be forgotten”)
- Objection — object to processing based on legitimate interests
- Withdrawal of consent — withdraw consent for newsletter or cookies at any time
Additional Rights for EEA/UK Residents (GDPR)
- Data portability — receive your data in a structured, machine-readable format
- Restriction — Request we restrict the processing of your data
- Complaint — lodge a complaint with your local data protection authority
California Residents (CCPA)
California residents have the right to know what personal information we collect, request deletion of personal information, and opt out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, contact us at hello@trendspy.com. We will respond within 30 days.
13. International Data Transfers
TrendsSpy.com is operated from Pakistan. If you are located in the EEA, UK, or elsewhere, your data may be transferred to and processed in countries that may not have the same data protection laws as your country.
Where we transfer data internationally, we rely on appropriate safeguards, including standard contractual clauses approved by the European Commission, or we transfer to countries with an adequacy decision.
14. Changes to This TrendsSpy Privacy Policy
We may update this TrendsSpy Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. For significant changes, we will provide a more prominent notice — such as an email to newsletter subscribers or a notice on our homepage.
We encourage you to review this policy periodically to stay informed about how we protect your information.
15. Contact Us About This TrendsSpy Privacy Policy
If you have any questions, concerns, or requests regarding this TrendsSpy Privacy Policy, please contact us:
Email: hello@trendspy.com
Website: https://trendsspy.com/contact
Mailing Address: TrendsSpy.com, Pakistan
We aim to respond to all privacy-related inquiries within 48 hours.
This TrendsSpy Privacy Policy was last reviewed and updated on May 18, 2025.